Abraham Harrison understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way—our primary and sincere goal.
The Internet is neither a place nor a destination. One cannot broadcast to the Internet and there is very little correlation between throwing money at online advertising and building brand equity online.
This morning, Norman Birnbach wrote an article wherein he suggests that I emphasize giving swag: