Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns. What exactly does this mean? We integrate Digital PR, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message -- the right message -- is being portrayed in every corner of the digital space.
The Internet is neither a place nor a destination. One cannot broadcast to the Internet and there is very little correlation between throwing money at online advertising and building brand equity online.
To quote the Cluetrain Manifesto, “markets are conversations,” and marketing to the Internet not only requires engagement in the conversation that is already happening online, but it also requires engaging with the people having these online conversations.