Blogging 101

This course provides a foundational understanding of the role of a blog in a marketing strategy and how to begin a blog. Objectives for this course include:

• Building and expanding your current blog
• Writing for the blog and the blogosphere
• Building readership and joining online blogging communities
• Hosting a blog and managing a web hosting account
• Learning blogging best-practices and writing styles and techniques

Advanced Blogging

In this course, you will learn everything you need to know to optimize your company blog. You will learn how to:

• Choose a blogging service or blogging platform
• Extend your blogging tool kit with plug-ins, templates, and services
• Appropriately tag or categorize content
• Protect your online brand and promote your brand using your blog and website
• Implement search engine optimization (SEO) training, tips, and tricks
• Discover the importance of meta data, meta keywords, meta descriptions, etc.
• Learn the importance of and how to activate ping servers such as Technorati, Feedster, Truth Laid Bear, Blog Pulse, IceRocket, Del.icio.us, and Digg
• Engage blog and site promotion techniques and strategies
• Create video blogging (vlogs), Podcasting, Flickr, YouTube, and Google Video
• Learn marketing techniques and strategies, including word-of-mouth marketing
• Implement RSS, ATOM, RSS2 blog and site syndication
• Monetize your blog using contextual ads and affiliate networks
• Use Social Bookmarking and Social Networks
• Engage blogger outreach and online advocacy activities
• Distinguish among corporate blogging, PR blogging, public affairs blogging, and marketing blogging
• Join collaborative blogs and blogging communities

Stand-Alone Training Modules

We offer modular training sessions that can be taken as stand alone courses, which allows you to choose a training that is most appropriate to your needs. Choose from the following modules:

• Domain Name Registration Basics
• Search Engine Optimization (SEO) Strategy: The Key to Google-ability
• Online Community Outreach
• Step-by-Step Online Messaging
• Increasing Your Online Intelligence
• Online Marketing and Brand Promotion
• Blogging Explained: Why Do We Do It?
• Blog Protocols and Communications: More Than Knowing the Handshake
• Online Best Practices: Insider Information
• Blogging Platforms, Software, Services, Technologies, and Tools
• SEO for Blogs Explained
• Marketing Conversation with Blogs
• Reputation Management
• Business Blogs
• Complementary Blogging Technologies: Pumping It Up


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