With over 180 million internet users and 900% growth rate since 2000, there is no denying it; audiences in Latin America are massively moving into the online arena and what used to be predictions are now reality. Incredibly enough, this is not the main reason why we see an unbelievable potential for social media in these markets. The main reason is the culture.

In the past, there were many methods for promoting on Facebook; however, Facebook is clamping down on Terms of Service (TOS) violations.  As a result of -- and in response to -- people creating profiles that do not reflect authentic peoeple but brands, products, services, or fictional entities, Facebook has replaced business profiles and business groups with Facebook Pages.