There is a misconception among many old-media PR shops that online PR is pretty much like the old-school stuff, just in a different place. This could not be further from the truth. New media online PR is a very different world, a totally different culture, and an entirely different approach. It's not easy, and there are lots of potential pitfalls, but it is extremely effective when done correctly and with enough commitment.

Also referred to as Online Advocacy or Online Guerilla Marketing, Online Grassroots and New Media Marketing is an integrated approach to identifying and reaching your targeted demographic from the bottom up. These programs are a quick and effect means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc.

Abraham Harrison has many unique and powerful insights on new media, new media marketing, word-of-mouth marketing, and new media PR, all of which we are happy to share will you fully. Our assumption is that you are very busy and need to hire a professional to guide you through the new media minefield. Our insights help you understand better what we do here and how we can help you.