Also referred to as Online Advocacy or Online Guerilla Marketing, Online Grassroots and New Media Marketing is an integrated approach to identifying and reaching your targeted demographic from the bottom up. These programs are a quick and effect means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc.

Our goal when implementing buzz marketing for you is to persuade the most influential members of the community that your "stuff" is worthy of recommending. Influencing the influencers as a marketing strategy has been prohibitively expensive and limited to celebrities and the media – until the Internet.

We are here to help you take advantage of this opportunity through more cost-effective and efficient means.

We will identify your target audiences, whether they are video bloggers, travelers, backpackers, drinkers, hostellers, film-makers, vacationers, good-living aficionados, families, budget travelers. Whoever they are, we will find them.