This morning, Norman Birnbach wrote an article wherein he suggests that I emphasize giving swag:
Also referred to as Online Advocacy or Online Guerilla Marketing, Online Grassroots and New Media Marketing is an integrated approach to identifying and reaching your targeted demographic from the bottom up. These programs are a quick and effect means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc.
Abraham and Harrison offers comprehensive campaigns that integrate Online Publicity and Public Relations, Search Engine Services, and New Media Marketing. We also offer our expertise in the areas of profiling, intelligence, forensics, crisis management, and training. Potential clients can cherry pick the services that best suit their needs from any of these categories, although when customizing packages of services, we strongly encourage our clients to focus on the power of a comprehensive approach.