With over 180 million internet users and 900% growth rate since 2000, there is no denying it; audiences in Latin America are massively moving into the online arena and what used to be predictions are now reality. Incredibly enough, this is not the main reason why we see an unbelievable potential for social media in these markets. The main reason is the culture.

Back in September, Habitat for Humanity tapped Abraham Harrison to help get the word out about World Habitat Day 2009 which took place on October 5, 2009.  While we only had three weeks total for the entire outreach, we took on Habitat as a pro-bono client and reached out to all the bloggers who seemed really passionate and interested in helping promote World Habitat Day on their blogs and via Twitter.  Over the short three weeks before World Habitat Day 2009 we were able to collect 269 earned media mentions, both on Twitter and on blogs, all of which you can explore below -- the outreach was a stellar success!

Thanks so much to everyone who blogged and Twittered about the Fresh Air Fund in the last two months, May and June.  All-together, the Fresh Air Fund and Abraham Harrison has been blessed with at least 286 earned-media mentions. We appreciate your support, your words, your time, and your attention.  We are much obliged.